Navigating Titles in Tech: The Conundrum of Defining Dual Design and Development Roles in Startups

Chad Bercea
4 min readOct 10, 2023

In the dynamic, ever-evolving landscape of tech startups, professionals often grapple with a curious predicament: selecting a job title that encapsulates their myriad skills and contributions. With an extensive arsenal that includes coding, product building, and a knack for lucrative decision-making, defining oneself with conventional nomenclature like ‘UX Engineer’ or ‘Design Engineer’ can seem like trying to fit a square peg in a round hole. Organizations interpret these titles diversely, often molding them to fit their specific operational contexts. So, how does one pinpoint a title that holistically represents their multifaceted role, especially when you’re an adept coder, a savvy product designer, and a shrewd revenue generator?

Midjourney’s render of a Product Designer coding and working in the cloud.

Bridging Binaries: A Blurred Line between Design and Development

Navigating the binary of engineering and design, professionals who wear multiple hats need help in translation while communicating their expertise and experience. For instance, the title ‘UX Engineer’ might imply a blend of design and development skills focused on user experience in one company while indicating a more technically rigorous role in another. Similarly, a ‘Design Engineer’ could be perceived as an engineer with a keen eye for design-oriented problem solving or a designer who can navigate the technicalities of product building.

In this matrix of titles and roles, the undercurrent that seeks acknowledgment is the mastery of both worlds: the ability to breathe life into a design through adept coding skills and to inform design decisions with an engineering mindset. It’s about ensuring that the sublime and the systematic coalesce into products that aren’t just functional, visually appealing, and economically viable.

The Quintessential Question: What Do I Call Myself?

Choosing a title is more than a label; it’s about communicating your value proposition to potential employers, clients, or collaborators. It is about aligning one’s many skills with a designation that justifies one’s role in enhancing user experience, operational efficiency, and revenue generation.

You may oscillate between ‘Product Engineer,’ indicating a harmony of product-centric design and engineering, and ‘Technical Product Designer,’ signaling a design lead with a sturdy technical backbone. The complexity arises when these titles are mapped to actual job roles in the startup ecosystem, where fluidity and flexibility often trump rigid designations.

The Path Forward: Positioning and Perception in the Startup Ecosystem

In navigating this nuanced terrain, positioning oneself to start becomes a meticulous task of balancing perception and expertise. With their lean teams and swift pivots, startups treasure professionals who can traverse the spectrum of design and development with equal finesse. But how do you convey this without diluting the perception of expertise in any domain?

  1. Articulating Value Beyond Design and Development: Begin by constructing narratives that spotlight your contributions beyond design and coding, elucidating how your work has directly influenced product success and revenue generation.
  2. Building a Portfolio that Speaks Volumes: Cultivate a portfolio that doesn’t just showcase your designs or products but tells their stories. How did your design decisions, informed by your technical understanding, pivot the product towards success? How did your coding expertise, enriched by your design sensibilities, enhance user engagement and experience?
  3. Crafting a Personal Brand: Consider how you want to be perceived in the industry and prepare a consistent personal brand. Whether through articles, social media, or speaking engagements, ensure your multi-disciplinary expertise is palpable and recognized.
  4. Leveraging Networking and Narratives: Engage with the startup ecosystem, not as a job-seeker, but as a thought leader. Your narratives, especially those illuminating your work’s tangible impact, become your most authentic advocates.

Conclusion: Embracing Multi-Disciplinarity with Open Arms

The tech industry, especially the startup sector, is gradually acknowledging and appreciating the hybrid roles that are becoming increasingly pivotal. The challenge and opportunity lie in how multi-skilled professionals like you, who straddle different domains, articulate and position their expertise.

Your title, while significant, is just a preamble to your story. The chapters that unfold, where your skills weave tales of product successes and revenue milestones, will define your space in the startup ecosystem, potentially crafting a new nomenclature that does justice to this unique blend of skills.

Navigating through the vibrant yet challenging corridors of startups with a multifaceted skill set might seem daunting, but remember, professionals like you are silently shaping the future lexicon and roles in the tech industry. So, take the plunge and carve your niche, crafting a title that resonates with your unique trajectory and contributions.

In Conclusion

Many of us have unearthed tales of triumph, tribulation, and transformation while navigating through design and development. But the journey of defining and positioning oneself in this multifaceted universe remains a path that must be more trodden and contemplated. Perhaps your story, dear reader, holds a fragment of the solution, an insight that could illuminate this journey for many.

We find ourselves at a crossroads where the amalgamation of design, development, and economic intuition is becoming not just valuable but vital. Your experiences, reflections, and insights into how you’ve navigated this intricate web could light beacons for others seeking similar paths.

How have you defined yourself in this boundless space? How have you communicated your myriad skills to a world that often seeks to pigeonhole professionals into predefined roles? Let’s initiate a dialogue, an exchange where your narrative catalyzes others to find their voice, title, and space in this expansive ecosystem.

Consider sharing your thoughts, struggles, and solutions as we collectively ponder a nomenclature that does justice to our diverse, multi-dimensional roles in the startup scape.

The solution may not be apparent or universal, but collectively, our experiences could weave a tapestry that brings us closer to understanding, defining, and redefining how we perceive and position our multifaceted roles in the tech domain.

Comment below or reach out directly, and let’s embark on this exploration together, shaping not just our narratives but potentially sculpting the future lexicon of the tech industry.

--

--